28 February 2008

Let's Sue California

Excerpt from Buy Now, Pay Later, by Adam M. Bright, featured in GOOD Magazine.

While it was promoting Greener Miles, Ford was already at work on another initiative: to slow down change. The company, represented by its trade association, was suing the state of California for attempting to pass the nation’s first law capping automobile carbon-dioxide emissions. The automakers claimed that California was passing legislation that only the federal government had the right to demand. Then, this June, when Congress looked as if it was finally ready to raise national fuel-economy standards (they have been virtually frozen since 1985). Ford’s president and CEO, Alan Mulally—along with other auto industry leaders—flew to Washington for a day of closed-door lobbying. Automakers built up to the showdown with an ad blitz warning voters that an increase in fuel-efficiency standards would “take your pickup truck away.” In his public statements, Mulally reminded everyone that the industry had already made “tremendous progress” and was “absolutely committed to increasing fuel efficiency.”

Where is this "tremendous progress" from Ford and why on earth would you want to slow energy emissions when that is a main concern of the nation? (besides losing profits, of course) Will companies ever have a heart or respect for themselves when the world as we know it starts to deteriorate? No, not even then.

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